The first country of presence of sunflower oil produced by Resource Agribusiness Group in Latin America was Venezuela. A test shipment of a batch of bottled sunflower oil under the URUSSA brand was successfully completed at the end of 2022.

The national cuisine of the importing country involves the widespread use of oil and fat products, the dynamics of sunflower oil consumption has been showing stable growth over the past three years. Natural high-quality products of the Company in convenient packaging (format 900 grams) with a bright design received high marks from customers.

The growth of brand awareness was facilitated by the advertising campaign Learn Russian with URUSSA. The brand introduced Russian words to the residents of the republic, popularizing not only the product, but also our culture and traditions. Such concepts as Babushka (a woman who knows all the fairy tales of the world and cooks better than anyone in the whole wide world), Dacha (a house where you always want to return and relax with your soul, where it smells like berries, mushrooms, pine needles, and where all the evenings are always the most stellar and cheerful) and others were presented on the advertising posters.