In advance of its 20th anniversary, Resource Agribusiness Group, one of the leading Russian food producers and a leader among domestic poultry meat exporters, announces the launch of a restyling project.

The Company did not strive for a global rethinking of the brand, since the idea of ​​its own mission and corporate values ​​have remained unchanged since the founding of Resource Agribusiness Group. The need to update the logo and corporate identity was dictated by the transformation that is taking place with the Company.

Rapid growth, building up production potential, expanding the geography of production and the geography of sales, the development of new activity areas, the strengthening of the role in ensuring the food security of our country - all this required a new visual representation of the Resource Agribusiness Group, more modern, understandable and unique. The redesign was carried out in cooperation with LINII branding agency.

During the first half of 2022, the Company plans to replace the design of all corporate identity carriers, from employee business cards to transport and production facilities. In addition, the updated identity will be integrated into the design of the stands of Resource Agribusiness Group already at the next international exhibitions: Prodexpo in Moscow and Gulfood in Dubai.